Mobile energy storage analysis: Domestic market demand is rapidly rising.

Mobile energy storage analysis: Domestic market demand is rapidly rising.

The concept of mobile energy storage originated abroad and has been applied in countries such as the United States, Germany, and Japan that focus on outdoor activities and natural disasters. With the occurrence of extreme weather and severe power restrictions in overseas countries and regions, the demand market for mobile energy storage devices will further expand. The demand for mobile energy storage in the Chinese consumer market is gradually opening up, and mobile energy storage will penetrate into the daily lives of millions of households in the future. With the increase of leisure activities such as outdoor camping and RV travel, the consumer and potential consumer groups of mobile energy storage in China are expanding.

According to the "2022-2023 Global Mobile Energy Storage Analysis and Investment Opportunity Analysis Report" recently released by iMedia Consulting, it is expected that by 2026, the United States will become the largest demand market for portable energy storage for outdoor activities, with a demand of 6 million units, accounting for 44.3% of the world's total; In the field of emergency electricity, Japan may become the largest application market due to its high incidence of disasters, with a demand of 3.3 million units, accounting for 28.6% of the global total.

With the continuous development of the Chinese economy, outdoor travel is becoming increasingly mature, and the portable energy storage market has enormous potential. According to research data, the main purposes or scenarios for the use of mobile energy storage products by Chinese consumers are private car/RV self driving travel (emergency start-up of cars, electric light vehicles, car refrigerators, lighting) accounting for 69.2%, and outdoor sports activities such as exploration, off-road, skiing, and extreme sports accounting for 52.1%. With the increasing emphasis on addressing extreme climate change and ensuring safety in daily life, the huge demand in the Chinese market is being unleashed.