Fully understand the diverse scenarios and applications of mobile energy storage!
The key technology of mobile energy storage is receiving increasing attention. According to different consumption scenarios, mobile energy storage can be divided into three categories: RV energy storage, portable energy storage, and data center energy storage. Among them, the field of RV energy storage is particularly noteworthy. At present, lead-acid battery energy storage systems are relatively mature and widely used in finished RVs. However, with the development of technology, more and more RVs are equipped with foldable solar panels to achieve backup power generation function. According to Hengzhou Chengsi Data, it is predicted that by 2026, the sales revenue of the RV battery market will reach 437 million US dollars, demonstrating enormous market potential. With the continuous iteration and upgrading of energy storage systems, the field of RV energy storage is expected to usher in greater development opportunities.
Global RV Battery Market Sales (in billions of US dollars)
In addition, general energy storage and portable energy storage also have a wide range of application scenarios. They are suitable for outdoor travel and can provide power for electronic devices such as mobile phones and computers, meeting the diverse and portable needs of outdoor activities. At the same time, these energy storage devices also play an important role in emergency preparedness. In areas prone to natural disasters such as earthquakes and tsunamis, they can be combined with solar panels to form a small-scale power generation system, providing electricity support for disaster victims. According to the China Chemical and Physical Power Industry Association, the market size of such energy storage equipment is expected to reach 88.2 billion yuan by 2026, demonstrating enormous market potential.
3. Household energy storage: Given the high electricity prices overseas and the need to strengthen grid stability, the global household energy storage market is experiencing rapid growth. According to the Industrial Research Institute of China Academy of Sciences, the market size was approximately 7.5 billion US dollars in 2020, and is expected to surge to 26.4 billion US dollars by 2027, with a compound annual growth rate of 20%.
The global household energy storage market is experiencing unprecedented growth. According to a report by the China Research Institute of Industry, the market size was only $7.5 billion in 2020, but it is expected to grow rapidly to $26.4 billion by 2027, with a compound annual growth rate of up to 20%. This trend highlights the enormous potential and broad prospects of the household energy storage market. Meanwhile, with the continuous development of mobile energy storage technology, the entire industry chain is gradually improving, providing a solid foundation for the sustained prosperity of the market.
Overview of RV energy storage market
In the field of RV energy storage, lead-acid batteries still dominate with a market share of up to 97%, but lithium batteries are gradually occupying a place in the market with their mature technology and continuously decreasing costs. Due to the limitation of battery life, replacement and modification services have become a key demand in the market, especially in 2020, with a market share of 76.8% in this field. At present, lithium batteries are widely used in the aftermarket.
Analysis of the Distribution and Electricity Consumption of RV Energy Storage Market
At present, the RV energy storage market is mainly distributed around the shipment volume of RVs, with the European and American markets still being the mainstream. With the continuous development of the RV market, people's demand for RV energy storage technology is also gradually increasing.
With the continuous iteration and upgrading of energy storage systems, the field of RV energy storage has shown tremendous potential. In theory, the ceiling size of the RV light storage market is expected to reach $193.9 billion.
Analysis of the Portable Energy Storage Market
At present, the sales of portable energy storage products are mainly through online channels, with small capacity products dominating, but the market share of medium and large products is gradually expanding. Taking Huabao New Energy as an example, its online sales account for as much as 87%, and its revenue on e-commerce platforms such as Amazon reaches 52%. In addition, independent websites have also become an important sales supplement, accounting for 15% of revenue.
In terms of the value chain, the brand side is the key to the portable energy storage market. The gross profit margin of portable energy storage products from leading companies such as Huabao New Energy remains at around 50%, and the gross profit margin of solar panel products has also reached around 40%, demonstrating the lucrative profits in this market.
In recent years, with the gradual breakthroughs in cost and technology, the price of high-capacity portable energy storage products has gradually adapted to the needs of the consumer end, enabling more scenarios and outdoor electricity demands to be met. This has also driven the rapid increase in market share of high-capacity products. For brand owners, products with higher capacity not only have higher unit prices, but also bring greater gross profit margin space. Taking Huabao New Energy as an example, its sales and revenue of high-capacity products have achieved rapid growth over the past 20-21 years.
Analysis of the Home Energy Storage Market
The sales model of the household energy storage market is mainly offline, with a high degree of dependence on installers. On the product side, in addition to overcoming technical challenges, enterprises also need to deeply understand the needs of C-end consumers to ensure that the product can closely integrate with the actual electricity consumption of households. At the same time, downstream installers play a crucial role in the home energy storage market. They not only bear the responsibility of sales channels, but also need to communicate with consumers in advance, understand and solve the electricity demand caused by differences in home environments. In addition, due to the relatively high technical standards of home energy storage products, it takes a long time to introduce customers and establish brand trust. However, once trust is established, customer stickiness will also increase accordingly.
Ternary lithium batteries still dominate, with significant growth in lithium iron phosphate batteries
According to the prospectus of Paineng Technology, in 2019, ternary lithium batteries led the global household energy storage shipment with a 55% share (mainly due to the contributions of Tesla and LG Chem), while lithium iron phosphate batteries grew rapidly with a 41% share (an increase of 7 percentage points compared to 2018), and other lithium battery types accounted for a total of 4%. Meanwhile, in the top three global domestic energy storage product shipments in 2019, Tesla used cylindrical lithium batteries, while LG Chem and Paineng Technology both used soft pack lithium batteries. Next, we will delve into the core technologies and challenges faced in this field.
Exploration of Lithium Battery Technology: Things You Must Know
On the path of exploring lithium battery technology, we constantly discover new knowledge, but also face many challenges. In order to gain a deeper understanding of this field, this article will take you into the world of lithium batteries, revealing the technological secrets and industry trends behind it.
